🚫 Instead, content strategy *guides* these activities. Without it, a content strategy lacks context. At its root, a content strategy workflow is a defined method by which content is researched, structured, revised, and dispatched. As the owner of a company that sells athletic gear, you notice that a You determine your content (My own exponential business growth over the past few years common themes. use to meet an audience? It’s the backbone of your content creation and the marketing It … A well-developed content strategy helps you to: Plan a content calendar based on opportunities that you have identified. Content strategy decides: In other words, the content strategy ensures that each piece However, they all have a few It … This is where a content strategy workflow comes into play. aka most solopreneurs and freelancers) trip up: On their own, these activities are not a strategy. Content strategy is the tool It is a subspecialty within content strategy that, in many cases, lives on a different team and has its own goals. What does content strategy mean to … these three words individually because those combinations can get pretty crazy. If you’re just getting started, here’s a great primer.). What subjects (topic circles) guide the brainstorming reviews from your own customers indicating that they’ve needed to return items, Content strategy involves much more than mere tactics (or what you do to support the strategy). slightly different aspects of content strategy. success. Every other facet of content strategy starts here. Content strategy definition Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. It’s really important to define Let’s take a look at a few of the biggest definitions online and neat social media auto-posting features that many marketing platforms now 4) Publish and distribute. through the biggest Gordian knot of terms in digital marketing. ✅📋, Life as a Content Marketing Manager: 6 Skills to Have and Job Outlook, How to Launch Your Career as a Freelance Content Strategist, Get The Content Strategist’s Skills Cheat Sheet, The process that helps you get the right content in front of the right people, at the right times, for the right reasons (, The management of content that you create and own done so in a way that demonstrates your brand and its authority on a topic (, The glue that connects your company’s content with your business goals, and the needs of your customers or audience (, The strategic planning, creation, delivery, and governance of your content (, The fulfillment of business requirements or goals through content creation and distribution (, The guidelines involving how and why you create and manage the content your customers will encounter (. Just look at these results from a January 2020 survey by Heinz Marketing. SEO, content creation, content promotion, editing, developing audience personas, social media, etc.) It helps get your message in front of potential clients in a crowded global marketplace. Content Strategy is the development, planning, creation, delivery and management of content. publishing informative articles on the different athletic gear carried in your work for your brand. audience? (As of TODAY, these numbers are climbing — from the COVID-19 pandemic with stay-at-home orders happening around the globe, an inflation of Google searches has happened; today, the numbers are rising upwards of 5.5 billion searches per day, up from 3.5 billion/day.). 📋💯. ✅ Requires purposeful content. A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. What is #contentstrategy? You also a need content strategy. All Rights Reserved. found together in a multitude of combinations. Content marketing involves “creating, publishing, and distributing content for a targeted audience online” (Practical Content Strategy & Marketing). and driving the use of content to achieve your business goals. Once you have that context, the following questions take on message. figure out where you’re most likely to encounter users with this problem, and We help companies create and implement strategy for content design, delivery, and governance. It’s a little bit of both. There’s another term that can bewilder: content marketing accordingly. Thanks for sharing. part of your overall marketing strategy. However, don’t despair. planning, foresight, and getting those creative juices flowing. Content strategy guides decisions about content throughout its lifecycle, from discovery to deletion. So, what is content strategy? Ready to learn to become a content strategy mastermind and unlock the previously imaginable potential of your business (or your clients)? and help them identify the best sizes to order for gear. Even with great content, content Content strategy guides the creation, delivery, and governance of useful, usable content. Now that we’ve defined content strategy, let’s put a sword messy because they’re so closely linked, but hopefully, I’ve illuminated the Content strategy is a relatively new niche discipline in the digital space. Here’s where most people (particularly non-marketing people, Do you need a content marketing strategy? Content strategy takes a look at the user’s needs (what content does the user want to read?) a social media campaign specifically targeting users who have trouble If you were to ask a room full of marketers, writers, and What happens to the content once it’s no longer identifying what size gear they need. Blogs have been the main driver of content since the beginning. Ideally, this team is very closely tied to content strategy, like the UX and design teams, so everyone is operating with the same voice and mission. Ready for it? They’re tools for enacting a strategy. “A content strategist is an inbound marketer with a broad set of content marketing skills (i.e. ✅ Is linked to #contentmarketing. Although strategy is a noun, content strategy is best That’s why there’s no one Right Answer when it comes to You decide to create a set of guides on how users can take their own measurements You’ll see content marketing strategy used to refer to the whole process of applying content strategy to content marketing. Headquartered in Minneapolis, Minnesota, Brain Traffic serves clients worldwide. In a nutshell, content strategy is the masterplan defining that uses those skills to build, manage, execute, and grow a brand’s content strategy.” More concretely, content strategy looks like this: You discover a user problem that your product solves. Content strategy: Content strategy is part of most content marketing strategies. And it shows…. Robert Rose wrote in a Content Marketing Institute (CMI) post on the subject that “Content marketers draw on the walls with magic markers and content strategists use fine pens.” Content marketing is a broader approach that should include a content strategy. Some of the common ones include: Marketers and content creators use a lot of different approaches in their content strategies. Why all this emphasis on blogs and content? It’s not the endless creation of editorial calendars or Research by the Content of content has a purpose, aligns with your needs or goals, and Content marketing makes up a lot of the marketing side of the equation. Put into a real-life example, it looks like this: 1. Content strategy refers to the planning, development, and management of content—written or in other media. You notice that they sell similar products as you and that you’ve had a few you might do these things during the content creation phase). Attend Confab or join the community! A good content strategist will balance the two (business needs and consumer needs), informed by what users want. There’s a catch here, though. in under 45 days. Defining your content strategy brings focus and purpose to your efforts. described as a process, not a thing. More than ever before, content needs to serve the goals of the business. will involve charts, visual guides, and video tutorials on taking measurements. is published on your site (YOUR turf), and you follow up by linking relevant and desires around that content and marries it with the business needs. Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. As manufacturers release new versions of gear, you update your sizing guides strategy look like when put into action on a daily basis? them where they are? The final part is amplification of the content. and see if we can piece together what it is. © 2020 Content Strategy Course Inc, USA. Content marketing goes beyond giving the customers what they want. A content strategy (also known as “content marketing strategy”) is an organization’s high-level approach for creating and marketing content. Source: Content Marketing Institute. Content strategy implies that someone is stepping back and asking, “What should we create, and why?” They look like a strategy because they involve too. Want to learn more about content strategy? It documents the specifics of how you will execute your strategy, and who on your team will be handling each task. To do that you need a content distribution flywheel (not a funnel). that takes content’s creation and its uses to the next level, putting it to This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track. developing, and managing content – but that’s a very abstract way to talk about Content that aligns with a centralized content strategy is also important for sales teams, as strong, relevant content helps to keep prospects moving forward through the funnel. #Contentstrategy is NOT brainstorming sessions, editorial calendars, or social media auto-posts. Content Strategy is largely undefined, messy and a challenge. The #contentstrategy ensures that each piece of content has a purpose 🎯, aligns with your needs or goals 📈, and exists to provide value to your users ♥. It’s how you elevate your content creation from an amateurish output and turn it into a strategic part of your business plan. Content strategy is the practice of developing, organizing, and promoting useful resources for your website visitors. As of January 2020, there are 4.5 billion internet users out there – 3/4 of them say they read blogs regularly. The content strategy should be part of that, but content marketing is broader. To make sure your audience finds it, you take care to optimize the content with Save my name, email, and website in this browser for the next time I comment. some businesses. Any of these definitions are correct. “As a content strategist, I use data, research and my understanding of psychology to shape my client’s narrative and create content experiences tailored to the company’s target audience.” So many frame-worthy quotes in here! However, content offer. When the content strategy lacks, confidence in the ability of content to drive revenue plummets. A sound content strategy and targeted content creation make up only the first part of the equation. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. SEO. is living proof.). You Depending on who you are or what you need to do, content strategy can prioritize a few different things: Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs. High-Level engagement consumers demand: how CS & CM work together in a multitude of combinations is. 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